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When you think of Amsterdam, you probably think of its canals, its bicycles, its iconic museums... And yet, it's sometimes enough to change your point of entry to completely rediscover a city. Here, we take you to explore Amsterdam from a resolutely cultural angle, and not just by taking in the must-sees, but by experiencing the city as a veritable field of artistic exploration.
For this, there is a precious ally: the I amsterdam City Card. Designed to simplify your stay while broadening your horizons, it gives you access to over 70 museums and cultural venues at x unlimited public transport and a multitude of experiences. Available in 24h, 48h, 72h (3 days), 96h (4 days) or 120h (5 days), it transforms a simple escapade into immersion.
A tourist pass available in 24h, 48h, 72h, 96h or 120h, giving unlimited access to over 70 museums and attractions in Amsterdam, as well as to public transport (streetcar, bus, metro, ferry).
The Rijksmuseum, the Stedelijk Museum, the NEMO Science Museum, the Amsterdam Museum, the Tropenmuseum, the Museum Het Rembrandthuis... and more than 70 venues in all.
Yes, if you plan 3 or more visits a day. Admission to the Rijksmuseum alone costs €22. The 24h City Card starts at around €65, the 48h at around €85.
Yes: streetcar, bus, metro and ferry are included in all packages. Bike rental is available as an option, depending on the duration of the pass.
The question no longer arises in the same way once you have the City Card in your pocket. You're no longer thinking in terms of "is this museum really worth €18?", but in terms of continuous exploration. Access is already there, just waiting for your curiosity. You can enter a museum for an hour, leave again, move to another area, come back later. This flexibility profoundly transforms the way you experience the city.
This change in attitude is reinforced by the public transport included in all our packages. Streetcar, bus, metro, ferry: you can move freely between cultural institutions, without having to calculate each trip. And in a city where museums are sometimes scattered between the Jordaan, Museumplein or Amsterdam Noord, this fluidity quickly becomes indispensable. For a 48-hour stay with 6 to 8 visits, the real savings are often in excess of €60 to €90 compared to tickets purchased separately.
Visit Rijksmuseum is undoubtedly a must, but the City Card invites you to experience it differently. Rather than racing past masterpieces, you can linger in the less-frequented galleries, come back a second time if you feel like it, or simply sit down for a coffee in front of La Ronde de nuit. Full-price admission is €22: with the card, the question "Is it worth it?" no longer arises.

The Rijksmuseum
Visit Stedelijk Museum invites us to another form of slowness, that of modern and contemporary art. Its permanent collections (Mondrian, Malevitch, Appel) stand alongside often daring temporary exhibitions.
As for the NEMO Science Museum It offers a more interactive experience, ideal for a change of pace: five floors of participative experiences, and a rooftop terrace with a breathtaking view of Amsterdam's rooftops.
This is often where the experience becomes truly unique. Visit Museum Het Rembrandthuis allows us to understand Rembrandt in a different way: not through his works, but through the space in which he lived and worked. The reconstructed studio, the pigments, the tools... An immersion into the creative daily life of an artist, far removed from the big museum halls. Full admission €16, fully included with card.
Visit Tropenmuseum opens a window on the world's cultures with a resolutely contemporary and committed approach. Its permanent and temporary exhibitions explore cultural exchange, migration and identity.
Visit Amsterdam Museum Last but not least, it tells the story of the city in all its complexity: its transformations, its tensions, its successive faces. These places, less frequented by passing tourists, are often the ones that make the most lasting impression.
In Amsterdam, culture isn't limited to museums. It can also be seen in the way the city was built around water. The canal cruise included in the City Card (approximate value: €18) is more than just a tourist attraction: it's another way of understanding the architecture, the urban logic and the history of maritime trade that shaped the narrow facades and domed bridges.

The mythical canals of the Dutch capital
As you glide under the bridges and past the gabled houses, you can see the coherence of a setting that has been built up over several centuries. It's a very pleasant break, but above all it puts things into perspective: this new way of looking at things enriches all the visits that follow.
Cycling and public transport aren't just logistical details: in Amsterdam, they're part of the cultural experience itself. Taking a streetcar to an off-center museum, cycling along a canal to an exhibition in the Noord district, crossing De Pijp to glean in the markets before entering the Stedelijk, all contribute to the way you experience the city.

Amsterdam's famous bicycles
Thanks to the included transport (streetcar, bus, metro, ferry) and the bike rental Available in a range of packages, the City Card gives you access to this city on the move. You no longer visit Amsterdam from its monuments: you live it as its inhabitants do, for the duration of your stay.
The City Card isn't just a list of included museums. It changes something more fundamental: your attitude to the city. Freed from economic and logistical constraints, you explore more, you take more detours, you allow yourself to enter a place you wouldn't have considered otherwise. And it's often in these margins that the best travel memories nestle, isn't it?
Amsterdam is a city you think you know until you rediscover it in a different way. Through culture, through canals, through neighborhoods that guidebooks don't always mention. And the City Card is the tool that makes this exploration possible, fluid and often surprising.
The City Card is available from around €65 for 24 hours. Packages go up to 120 hours (approx. €130). The longer the duration, the lower the cost per hour. By way of comparison, entry to the Rijksmuseum alone costs €22 and a canal cruise €18: three cultural visits are enough to make a 24-hour card worthwhile.
Over 70 museums and attractions are accessible with the City Card, including the Rijksmuseum, Stedelijk Museum, NEMO Science Museum, Tropenmuseum, Amsterdam Museum and Museum Het Rembrandthuis. The full list is available on the official I amsterdam website. Some popular venues, such as the Van Gogh Museum, offer priority access with the card.
Yes, all packages include unlimited access to Amsterdam's public transport: streetcar, bus, metro and ferry. A single journey costs around €1.80 with the OV-chipkaart - so including transport represents a substantial saving on a multi-day stay, as well as facilitating mobility between museums and cultural districts.
Yes, several canal cruises are included or offered at a discount depending on the formula. A standard cruise costs around €18. It's both an economical bonus and an original way to read the city's architecture and history from the water.
The City Card can be purchased online on the official I amsterdam website, at Schiphol airport, in the city's tourist offices or in selected partner hotels. Online purchase is recommended to avoid queues and benefit from immediate confirmation.
It's valid from the first scan, not from the date of purchase. So you can buy it in advance and activate it when it suits you. The duration then runs continuously: a 48h card activated at 10am on Monday expires at 10am on Wednesday.
For busy museums such as the Rijksmuseum or the Van Gogh Museum, we strongly advise you to book a slot online in advance, even with the card. The City Card gives free access, but does not guarantee immediate entry in high season. For more confidential museums - Rembrandthuis, Tropenmuseum, Amsterdam Museum - reservations are generally not necessary.

Issue du monde de la communication et des médias, Sophie est Responsable éditoriale chez HOURRAIL ! depuis août 2024. Elle est notamment derrière le contenu éditorial du site ainsi que La Locomissive (de l'inspiration voyage bas carbone et des bons plans, un jeudi sur deux, gratuitement dans ta boîte mail !).
Convaincue que les changements d’habitude passent par la transformation de nos imaginaires, elle s’attache à montrer qu’il est possible de voyager autrement, de manière plus consciente, plus lente et plus joyeuse. Son objectif : rendre le slow travel accessible à toutes et tous, à travers des astuces, des décryptages et surtout, de nouveaux récits.